We were skeptical of the claims. Thirty days of A/B and hold-out testing settled it. Unveild paid for eighteen months of itself before the free trial was even over.
Andrei Newman
CEO, Casa Blui
Casa Blui wasn't looking for a solution. When they were first introduced to Unveild, a promised 30% lift in email flow revenue and ROAS sounded impressive but too good to be true.
The reality was that Unveild was solving a problem Casa Blui didn't know they had. Like most brands, they were losing revenue to signal loss: opted-in visitors showed up as anonymous once cookies expired or they switched devices, putting them out of reach of Klaviyo flows and paid campaigns. For a considered purchase like a spa or sauna, where buyers research for weeks before committing, that gap is expensive.
Bandwidth was limited, priorities were set, and there was no room in the budget. Testing a new tool wasn't on the roadmap.
"We didn't prioritize Unveild because we didn't know this problem existed. And if you don't know there's a problem, you're not looking for a solution." – Andrei Newman, CEO.
"Getting started took our team less than a minute. That was huge, because it meant no opportunity cost, in time or in capital." – Andrei Newman, CEO.
Casa Blui held Unveild to the same standard as everything else in their stack, and across all three tests the outcome was unambiguous.
On Meta and Google, Unveild's AI-driven audiences delivered a 36% ROAS lift and 41% more first-time purchasers, and held that gain even as ad spend scaled. The email hold-out was just as clear: customers who received Unveild's abandonment emails converted at 6X the rate of those who didn't.
Together, the three tests generated over $50,000 in incremental revenue during the 30-day trial alone, enough to cover Unveild's cost for the next 18 months.
Casa Blui moved to an annual plan as soon as the trial ended. At that run rate, the revenue signal loss had been quietly costing them several hundred thousand dollars a year, and Andrei now sees his initial hesitation as a missed opportunity:
In our category a single recovered customer can be worth tens of thousands. Unveild is reaching people we'd already written off.
Andrei Newman
CEO, Casa Blui
