Unveild is reaching customers Klaviyo could never otherwise recognize. It’s the single biggest lift we’ve made to the program this year.
Patrick Gleason
VP of Digital, Ten Thousand
Like every DTC brand operating after iOS 14, Ten Thousand was losing a large share of its known subscribers to signal loss. People who had opted in months earlier would come back to browse a restocked colorway on a different device, or after their cookies had expired, and arrive as anonymous traffic. Without an identity resolution tool in place, Ten Thousand wasn't able to recognize these visitors, and the brand's warmest visitors were showing up as invisible. With ambitious growth targets, Ten Thousand had to make a change.
Rekindle recognises subscribers who return as anonymous traffic and routes them into browse, cart, checkout, and session abandonment flows across both email and SMS. Every one of those is a send that would not otherwise have happened.
The Predictive Pop-up works the other end of the funnel, appearing at a second point in the session to only the highest-intent visitors, using machine learning to determine the best timing and placement for engaging visitors, which improved opt-in rates by over 25% and freed up the marketing team’s time.
Low Stock and Back in Stock apply the same logic to inventory. Anyone who showed real interest in a product hears the moment it returns or starts running out. For a brand that sells in seasonal colorways and regularly sells through its hero products, that reaches a far larger audience than a subscribe button ever could.
The adoption of Unveild’s solutions positioned Ten Thousand for sustained growth. By identifying more opted-in subscribers previously hidden, the brand achieved measurable results while reducing overhead costs, ensuring their marketing efforts were both effective and scalable.
The results were immediate and have held:
Rekindle recovered a meaningful share of abandonment traffic that Ten Thousand's native flows had been unable to reach, converting sessions that previously ended in silence. Across email and SMS, Unveild flows drive over $215K of incremental revenue per quarter, without a single change to the brand's existing program.
The Predictive Pop-up automated pop-up optimization, using machine learning to determine the best timing and placement for engaging visitors, which improved opt-in rates by 25% and freed up the marketing team’s time.
The adoption of Unveild’s solutions not only solved immediate signal-loss gap that held overall revenue back, but also positioned Ten Thousand for sustained growth. By automating processes and consolidating tools, the brand achieved measurable results at a 23X ROI, ensuring their marketing efforts were both effective and scalable.
What Ten Thousand valued most was the durability. Traffic sources shifted, product availability moved around, and the incremental lift held steady through all of it.
What has stood out most is the consistency. Through shifting traffic sources, seasonal inventory swings, and a change of pop-up provider, Unveild’s incremental lift has held steady, and the program has since expanded significantly.
Patrick Gleason
VP of Digital, Ten Thousand
