It’s a huge pain to manually create segments and send personalized emails. Unveild fixes that problem. Now we can actually send high-quality 1:1 personalized emails with content to match each subscriber’s interests
JACK PALEY
Founder & CEO, Oliver Charles
In Fall 2024, Oliver Charles was introduced to Unveild. Top of mind: two critical challenges that were holding back their growth.
Identity Resolution (or the lack thereof)
Jack, Founder and CEO of Oliver Charles, explains: "We had opted-in visitors showing up as anonymous. This meant our email automations weren’t triggering as they should, and platforms like Meta and Google weren’t getting complete data. As a result, we lost flow revenue and saw lower ROAS."
Scaling True Personalization
While the team at Oliver Charles understood the value of 1:1 personalized marketing, implementing it was a different story. Jack elaborates: “We wanted every touchpoint, whether email or SMS, to feel tailored to each visitor’s interests. For example, if someone was exploring our yak wool collection and had purchased from it before, they should get content specifically about yak wool and not just generic updates. But like most brands, we struggled to find the time or tools to make it happen.”
After initially speaking with Unveild, the offering seemed compelling, but there was one significant concern: would Unveild deliver measurable ROI, both in terms of revenue and the time required to set up?
With a simple 1-click integration via Unveild’s Shopify App and a free 30-day trial, Oliver Charles was able to restore their ID rates to pre iOS-14 levels and finally deliver on their years-long dream of true 1:1 personalized experiences across lifecycle marketing.
2.46X More Recognized Visitors: Over the past 90 days, Unveild recognized 2.46X more opted-in visitors compared to Klaviyo alone, significantly boosting Oliver Charles’ audience reach.
33% Increase in Abandoned Cart Flow Revenue: Unveild’s optimized abandonment flows delivered a 33% lift in incremental revenue.
+86% CTR on 1:1 personalized emails: For the first time ever, Oliver Charles was able to create & customize user journeys based on their specific lifecycle stage and affinities
Just two months after installing Unveild, Oliver Charles hit a record-breaking month. FY’24 became the brand’s biggest year yet. Most notably, email and SMS growth outpaced paid acquisition by 2X, proving that when identity resolution and personalization are no longer bottlenecks, lifecycle marketing becomes a compounding revenue engine.
The lift Unveild provides us with helps us grow - and reinvest in our growth. Bottom line: Every month we see over a 30X ROI. And this was all unlocked with a single one-click integration.
Jack Paley
Founder, Oliver Charles
